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What is your confusing homepage costing you?
A first-time visitor decides whether to stay in about 7 seconds. If your homepage can't explain itself in that window, they bounce — drag the sliders and see the yearly bill.
The Cost// what confusion is worth
Put a number on the bounce.
This is roughly what a homepage nobody understands costs you every year — before you've spent a dollar more on traffic.
Drag to match your numbers
Monthly site visitors8,000
Visitor → trial / demo rate3%
Average annual contract value$6,000
How clearly does your homepage explain it? 2 / 5
Left on the table / year
$0
0 visitors a month bounce confused → 0 trials/demos you never get. A clearer 75-second explainer typically lifts activation 30–40%, and we ship in days, not weeks.
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Most founders fix this with one 75-second explainer — brand-matched, scripted to the single idea your buyer has to grasp, delivered in every aspect ratio overnight.